Web Design and Social Media Engagement

Led multiple website creation and redesign projects for The Catholic University of America, Department of Library and Information Science.

  • Redesigned and rebranded the Department’s homepage to improve the Department’s appeal to prospective students and the site’s usefulness to students and alumni.
    • Synthesized the findings of two Information Architecture and Web Design team reports, prioritizing specific action items for the Department to implement.
    • Identified key themes and information to include in the homepage, designed the homepage layout, drafted new text, and coordinated photo shoots.
    • Created a mock-up website in WordPress.com to test proposed navigational improvements.
    • Solicited feedback and input from all primary stakeholder groups to iteratively refine the site’s development.
  • Created the Association of Graduate Library & Information Science Students’ website using Google Sites.
  • Created a hierarchical tagging schema for the Department’s News & Events blog to improve content navigation and access.

Created professional web content for two of the nation’s leading cultural heritage institutions.

  • Co-directed the Smithsonian Libraries’ participation in a Institution-wide social media fundraising campaign by creating and coordinating blog, Twitter, Tumblr, and Facebook content.
  • Composed blog content for the National Archives & Records Administration to highlight archival records and increase the use of the Archives’ Online Public Access catalog.

Recognized for social media expertise.

  • Moderated a panel on professional and personal blogging for the Special Libraries Association, DC Chapter.
  • Contributions to the Smithsonian Libraries’ social media fundraising campaign highlighted in a feature article on WTOP radio’s website.
  • Interviewed by a Cisco Digital Strategist on how to use social media to connect with like-minded professionals.
  • Created the Association of Graduate Library & Information Science Students’ Twitter account to facilitate student engagement and communication.